Download or read book What's Your Signage? written by and published by . This book was released on 2004 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of signage in attracting new customers, branding a business, and fostering impulse sales is discussed here. The document also explores the cost-effectiveness of signage, its impact on profitability, and tips on designing the right signage for a business. A list of useful contracts rounds out the volume.