Related Books

The 11 Immutable Laws of Internet Branding
Language: en
Pages: 200
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: HarperCollins

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Using examples and anecdotes from their own consulting business, Al and Laura Ries demonstrate how Internet branding really works, who can benefit most from it,
The 22 Immutable Laws of Branding
Language: en
Pages: 272
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and a
The Fall of Advertising and the Rise of PR
Language: en
Pages: 322
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publ
Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Focus
Language: en
Pages: 324
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2005-09-27 - Publisher: Harper Collins

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach