Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 2002-07-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.