4-D Branding

4-D Branding
Author :
Publisher : Pearson Education
Total Pages : 206
Release :
ISBN-10 : 0273653687
ISBN-13 : 9780273653684
Rating : 4/5 (684 Downloads)
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Book Synopsis 4-D Branding by : Thomas Gad

Download or read book 4-D Branding written by Thomas Gad and published by Pearson Education. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.


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