Active Price Management

Active Price Management
Author :
Publisher : Springer Nature
Total Pages : 98
Release :
ISBN-10 : 9783031420498
ISBN-13 : 3031420497
Rating : 4/5 (497 Downloads)

Book Synopsis Active Price Management by : Sven Reinecke

Download or read book Active Price Management written by Sven Reinecke and published by Springer Nature. This book was released on 2023-12-03 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).


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