Advanced Methods for Modeling Markets

Advanced Methods for Modeling Markets
Author :
Publisher : Springer
Total Pages : 725
Release :
ISBN-10 : 9783319534695
ISBN-13 : 3319534696
Rating : 4/5 (696 Downloads)

Book Synopsis Advanced Methods for Modeling Markets by : Peter S. H. Leeflang

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.


Advanced Methods for Modeling Markets Related Books

Advanced Methods for Modeling Markets
Language: en
Pages: 725
Authors: Peter S. H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

DOWNLOAD EBOOK

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis,
Modeling Markets
Language: en
Pages: 417
Authors: Peter S.H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2014-11-12 - Publisher: Springer

DOWNLOAD EBOOK

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models
Analysis, Geometry, and Modeling in Finance
Language: en
Pages: 403
Authors: Pierre Henry-Labordere
Categories: Business & Economics
Type: BOOK - Published: 2008-09-22 - Publisher: CRC Press

DOWNLOAD EBOOK

Analysis, Geometry, and Modeling in Finance: Advanced Methods in Option Pricing is the first book that applies advanced analytical and geometrical methods used
Growth Modeling
Language: en
Pages: 558
Authors: Kevin J. Grimm
Categories: Social Science
Type: BOOK - Published: 2016-10-17 - Publisher: Guilford Publications

DOWNLOAD EBOOK

Growth models are among the core methods for analyzing how and when people change. Discussing both structural equation and multilevel modeling approaches, this
Management and Economics of Communication
Language: en
Pages: 462
Authors: M. Bjørn Rimscha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-06-08 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on