Advances in Advertising Research (Vol. 1)
Author | : Ralf Terlutter |
Publisher | : Springer Science & Business Media |
Total Pages | : 404 |
Release | : 2010-06-25 |
ISBN-10 | : 9783834921116 |
ISBN-13 | : 3834921114 |
Rating | : 4/5 (114 Downloads) |
Book Synopsis Advances in Advertising Research (Vol. 1) by : Ralf Terlutter
Download or read book Advances in Advertising Research (Vol. 1) written by Ralf Terlutter and published by Springer Science & Business Media. This book was released on 2010-06-25 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.