Advertising in India

Advertising in India
Author :
Publisher : Gyan Publishing House
Total Pages : 240
Release :
ISBN-10 : 8178353083
ISBN-13 : 9788178353081
Rating : 4/5 (081 Downloads)

Book Synopsis Advertising in India by : Oma Gupta

Download or read book Advertising in India written by Oma Gupta and published by Gyan Publishing House. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index


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