Alcoholism Treatment Marketing

Alcoholism Treatment Marketing
Author :
Publisher : Routledge
Total Pages : 344
Release :
ISBN-10 : 9781317839637
ISBN-13 : 1317839633
Rating : 4/5 (633 Downloads)

Book Synopsis Alcoholism Treatment Marketing by : Donald Self

Download or read book Alcoholism Treatment Marketing written by Donald Self and published by Routledge. This book was released on 2014-04-04 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.


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