Download or read book Aligning Corporate Lifecycles and Product Lifecycles written by Dr. R. N. Givhan and published by AuthorHouse. This book was released on 2014-06-25 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.