Download or read book Analyzing Visual Data written by Michael S. Ball and published by SAGE. This book was released on 1992-05 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.