Download or read book Better Make It Real written by Jill J. Morin and published by ABC-CLIO. This book was released on 2010-03-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, readers will discover how companies such as Google, Monster.com, and Robert Redford's Sundance Cinemas moved their vision forward by incorporating the 4Ps of total experience design. They will learn how to seamlessly integrate all aspects of a business in order to deliver customer experiences that will lift them far above their competitors. Author Jill Morin outlines a five-step process for identifying the kind of organization you want your enterprise to be, the kinds of customers you want to serve, and designing how to deliver your best to them. She emphasizes the importance of engaging all one's stakeholders in the process of transforming an enterprise into one that will thrive well into the future." --Book Jacket.