Brand Positioning in Pharma

Brand Positioning in Pharma
Author :
Publisher : PharmaMed Press / BSP Books
Total Pages : 211
Release :
ISBN-10 : 9789395039529
ISBN-13 : 9395039523
Rating : 4/5 (523 Downloads)

Book Synopsis Brand Positioning in Pharma by : Subba Rao Chaganti

Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age


Brand Positioning in Pharma Related Books

Brand Positioning in Pharma
Language: en
Pages: 211
Authors: Subba Rao Chaganti
Categories: Business & Economics
Type: BOOK - Published: 2023-01-01 - Publisher: PharmaMed Press / BSP Books

DOWNLOAD EBOOK

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thi
A to Z of Pharmaceutical Marketing Volume 2
Language: en
Pages: 1182
Authors: Subba Rao Chaganti
Categories: Business & Economics
Type: BOOK - Published: 2024-05-08 - Publisher: BSP Books

DOWNLOAD EBOOK

Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the ph
Pharmaceutical Product Branding Strategies
Language: en
Pages: 314
Authors: Mark Paich
Categories: Medical
Type: BOOK - Published: 2009-03-02 - Publisher: CRC Press

DOWNLOAD EBOOK

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation mode
Brand Planning for the Pharmaceutical Industry
Language: en
Pages: 184
Authors: Janice MacLennan
Categories: Brand management
Type: BOOK - Published: 2004 - Publisher: Gower Publishing, Ltd.

DOWNLOAD EBOOK

Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own brand pla
Pharmaceuticals-Where's the Brand Logic?
Language: en
Pages: 241
Authors: Giles David Moss
Categories: Medical
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press

DOWNLOAD EBOOK

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on stron