Book of Donmon Teith

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of

This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situate

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their com

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti