Book of Donmon Teith

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca

From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that televis

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999

This book explores the written and unwritten requirements Black journalists face in their efforts to get and keep jobs in television news. Informed by interview