Building Customer-based Brand Equity

Building Customer-based Brand Equity
Author :
Publisher :
Total Pages : 31
Release :
ISBN-10 : OCLC:248146907
ISBN-13 :
Rating : 4/5 ( Downloads)
DOWNLOAD EBOOK
Book Synopsis Building Customer-based Brand Equity by : Kevin Lane Keller

Download or read book Building Customer-based Brand Equity written by Kevin Lane Keller and published by . This book was released on 2001 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Building Customer-based Brand Equity Related Books

Building Customer-based Brand Equity
Language: en
Pages: 31

Building Customer-based Brand Equity

Authors: Kevin Lane Keller
Categories: Brand loyalty
Type: BOOK - Published: 2001 - Publisher:

DOWNLOAD EBOOK

Managing Brand Equity
Language: en
Pages: 336

Managing Brand Equity

Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Strategic Brand Management
Language: en
Pages: 0

Strategic Brand Management

Authors: Kevin Lane Keller
Categories: Brand name products
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
Strategic Innovative Marketing and Tourism
Language: en
Pages: 1074

Strategic Innovative Marketing and Tourism

Authors: Androniki Kavoura
Categories: Business & Economics
Type: BOOK - Published: 2020-03-09 - Publisher: Springer Nature

DOWNLOAD EBOOK

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise
Connective Branding
Language: en
Pages: 380

Connective Branding

Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res