Download or read book Bulls, Owls, Lambs and Tigers written by Charles J Clarke, III and published by . This book was released on 2021-08-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens with "Myths" in an Industry is they get perpetuated from one book to the next, from one speaker at a convention to the next and on and on. "Salespeople sell the way other salespeople sell" (CCIII) and "Mediocrity" gets passed on. This book is an attempt to get all of us to "challenge and to continue to challenge," our Belief Systems in each of our Industries, in Sales, and break through Myths that have held us back. This book is written in Tiger and Bull print with boxes emphasizing important points. Both Bulls and Tigers (1/2 of the population) have told us they appreciate this, because neither of them reads books word for word, as Owls and Lambs do.