Download or read book Business, Marketing, and Management Principles for IT and Engineering written by Dimitris N. Chorafas and published by CRC Press. This book was released on 2016-04-19 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e