Book of Donmon Teith

From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power�

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

"Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while

First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

Cowinner, 2008 Fred Kniffen Book Award. Pioneer America Society/Association for the Preservation of Landscapes and Artifacts How did people living on the early