Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Author | : Maria Palazzo |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2024 |
ISBN-10 | : 1032483512 |
ISBN-13 | : 9781032483511 |
Rating | : 4/5 (511 Downloads) |
Download or read book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism written by Maria Palazzo and published by Routledge. This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"--