Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Routledge. This book was released on 2024-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.