Creating Media Culture
Author | : Robert P. Snow |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 272 |
Release | : 1983-06 |
ISBN-10 | : UOM:39015034647712 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Creating Media Culture by : Robert P. Snow
Download or read book Creating Media Culture written by Robert P. Snow and published by SAGE Publications, Incorporated. This book was released on 1983-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of each of the major mass media. Newspapers, books and magazines, radio, television and cinema are each analyzed in a separate chapter to show the satisfactions they provide, the way they structure content, and thus the ways in which they structure the way audiences view the world. Appendices show how media affect our concept of the self, and how advertisers use this power to link self image to the products they sell.