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Creating the Corporate Soul
Language: en
Pages: 482
Authors: Roland Marchand
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher:

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Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politician
Building Corporate Soul
Language: en
Pages: 240
Authors: Ralf Specht
Categories: Business & Economics
Type: BOOK - Published: 2022-02-22 - Publisher: Greenleaf Book Group

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To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain
Liberating the Corporate Soul
Language: en
Pages: 204
Authors: Richard Barrett
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

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The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest l
Saving the Corporate Soul--and (Who Knows?) Maybe Your Own
Language: en
Pages: 0
Authors: David Batstone
Categories: Business & Economics
Type: BOOK - Published: 2003-03-19 - Publisher: Jossey-Bass

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Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish ex
Making America Corporate, 1870-1920
Language: en
Pages: 301
Authors: Olivier Zunz
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: University of Chicago Press

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A study of the impact of corporate middle-level managers and white collar workers on American society and culture. An extended essay on social change based on c