Creativity in Product Innovation

Creativity in Product Innovation
Author :
Publisher : Cambridge University Press
Total Pages : 241
Release :
ISBN-10 : 9780521800891
ISBN-13 : 0521800897
Rating : 4/5 (897 Downloads)

Book Synopsis Creativity in Product Innovation by : Jacob Goldenberg

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.


Creativity in Product Innovation Related Books

Creativity in Product Innovation
Language: en
Pages: 241
Authors: Jacob Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2002-01-03 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product
Creativity in Product Innovation
Language: en
Pages: 246
Authors: Jacob Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2002-01-03 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product
Creativity in Product Innovation
Language: en
Pages: 241
Authors: Jacob Goldenberg
Categories: Technology & Engineering
Type: BOOK - Published: 2002-01-03 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product deve
Managing Innovation, Design and Creativity
Language: en
Pages: 591
Authors: Bettina von Stamm
Categories: Business & Economics
Type: BOOK - Published: 2008-04-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees an
Creative People Must Be Stopped
Language: en
Pages: 311
Authors: David A Owens
Categories: Business & Economics
Type: BOOK - Published: 2011-10-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals an