Download or read book Cross Cultural Political Persuasion written by Mian Asim and published by . This book was released on 2014 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity of a person (i.e., religion, party affiliation, or ethnicity) usually becomes dominant in a particular context to shape the behavior of that person. Insight into which aspect of an individual's identity proves most influential under these conditions could lead to more effective political campaign results in the future. Results of the study indicate that a person's ethnic identification, political affiliation and religiosity do in fact influence voter's behavior and attitude formation. Therefore, keeping these traits in consideration when formulating a political campaign is crucial to executing an effective and efficient campaign. The various factors and their role in attitude formation and voting behavior are discussed.