Download or read book Cultural Aspects of International Business written by Przemysław Skulski and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2020-11-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.