Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift

Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift
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Publisher : Pan-Atlantic University Press
Total Pages : 81
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ISBN-10 : 9789785991024
ISBN-13 : 9785991024
Rating : 4/5 (024 Downloads)
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Book Synopsis Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift by : Prof. Ogechi Adeola

Download or read book Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift written by Prof. Ogechi Adeola and published by Pan-Atlantic University Press. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: 15th Inaugural Lecture of the Pan-Atlantic University delivered on Sept 1, 2023, by Professor Ogechi Adeola LL.B (Nigeria), B.L. (Nigeria), MBA (Manchester), DBA (Manchester), Professor of Marketing. Lagos Business School, Pan-Atlantic University, Lagos, Nigeria


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