Developing E-commerce logistics in cross-border relation

Developing E-commerce logistics in cross-border relation
Author :
Publisher : Universitätsverlag der TU Berlin
Total Pages : 209
Release :
ISBN-10 : 9783798329720
ISBN-13 : 3798329729
Rating : 4/5 (729 Downloads)

Book Synopsis Developing E-commerce logistics in cross-border relation by : Ding, Feng

Download or read book Developing E-commerce logistics in cross-border relation written by Ding, Feng and published by Universitätsverlag der TU Berlin. This book was released on 2018-05-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a structured literature review and an exploratory factor analysis, this thesis presents a conceptual framework with 6 key factors composed of 19 indicators, including government, consumer, company, product, operation and partnership, which affecting the development of e-logistics in cross-border relation. Then, a comprehensive competitive strategy is generated based on the framework, including government policy, logistics strategy selection, differentiated product, dual-channel inventory and transport. Finally, Walmart and JD.com in China market are chosen as case study, the development of their cross-border e-logistics strategy verify the rationality and applicability of the framework found in this thesis. Durch eine strukturierte Literaturrecherche und eine explorative Faktorenanalyse, stellt diese Arbeit einen konzeptionellen Framework mit 6 Schlüsselfaktoren auf, die sich 19 Indikatoren zusammensetzen, die sich auf die Entwicklung der E-Logistik in Cross-Border-Beziehungen auswirken, darunter Regierung, Verbraucher, Unternehmen, Produkt, Betrieb und Partnerschaft. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der Regierungspolitik, der Auswahl der Logistikstrategie, des differenzierten Produkts, des Dual-Channel-Bestands und des Transports. Schließlich werden Walmart und JD.com im chinesischen Markt als Fallstudie ausgewählt, die Entwicklung ihrer Cross-Border-E-Logistik-Strategie aufgezeigt und Anwendbarkeit des Frameworks demonstriert.


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