Related Books
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2011-03-24 - Publisher: OUP Oxford
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
Language: en
Pages: 397
Pages: 397
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organiz
Language: en
Pages: 673
Pages: 673
Type: BOOK - Published: 2020-02-21 - Publisher: Oxford University Press
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, j