Download or read book Entrepreneurship and New Venture Formation written by Thomas Zimmerer and published by Macmillan Reference USA. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.