Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
Author :
Publisher : Chandos Publishing
Total Pages : 342
Release :
ISBN-10 : 9780081001042
ISBN-13 : 0081001045
Rating : 4/5 (045 Downloads)

Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices


Ethical and Social Marketing in Asia Related Books

Ethical and Social Marketing in Asia
Language: en
Pages: 342
Authors: Bang Nguyen
Categories: Business & Economics
Type: BOOK - Published: 2015-02-16 - Publisher: Chandos Publishing

DOWNLOAD EBOOK

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the appl
Ethical Approaches to Marketing
Language: en
Pages: 259
Authors: Carolyn Strong
Categories: Business & Economics
Type: BOOK - Published: 2021-08-23 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring
Business Ethics in East Asia
Language: en
Pages: 198
Authors: Chris Rowley
Categories: Business & Economics
Type: BOOK - Published: 2018-07-26 - Publisher: Routledge

DOWNLOAD EBOOK

For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or univers
Marketing Ethics & Society
Language: en
Pages: 461
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2015-09-15 - Publisher: SAGE

DOWNLOAD EBOOK

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa
Sustainability and Social Marketing Issues in Asia
Language: en
Pages: 233
Authors: Farzana Quoquab
Categories: Business & Economics
Type: BOOK - Published: 2023-01-26 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.