Book of Donmon Teith

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key f

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterpris