Download or read book Fight Strategy: Knockout Marketing for Small and Micro-Businesses written by Kristin Peregoy and published by . This book was released on 2019-03-16 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like training for a fight, starting a business takes stamina, strategy and enthusiasm! Even for those who are not boxing fans per se, everyone can relate to the amount of tireless work that goes into starting a business. Start-ups, small businesses and micro-businesses, regardless of their industry, run into many of the same pitfalls regarding budget, organizational infrastructure, future planning, marketing and business strategy which can kill profit and end the business before it even has a chance to get started. Statistically, success is hard to come by for a new small business and that's what this books helps to obtain. This book aims to help small and micro businesses define their marketing strategy and grow. This book is written to appeal to those without strong educations in marketing and may not remember or know all of the jargon and industry terminology. This allows the reader to become familiar with complex marketing ideologies and break them down in a way that is appropriate at the small business level as well as easy to understand, even for those not in the field of marketing. In a succinct, condensed format, readers will learn: parts of a business plan for investors as well as organizational structure, parts of a marketing strategy, communication plan, pitfalls to avoid the first few years in business, budgeting tips to stay in business and pay bills and case studies from real small business. With this book, anyone can become a knockout marketing pro in no time!