Foundations of Marketing
Author | : David Jobber |
Publisher | : |
Total Pages | : 376 |
Release | : 2006 |
ISBN-10 | : 007710918X |
ISBN-13 | : 9780077109189 |
Rating | : 4/5 (189 Downloads) |
Book Synopsis Foundations of Marketing by : David Jobber
Download or read book Foundations of Marketing written by David Jobber and published by . This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.