Download or read book From Categories to Categorization written by Rodolphe Durrand and published by Emerald Group Publishing. This book was released on 2017-03-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.