Download or read book From Selling to Serving written by Lou Cassara and published by . This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people in advisory roles-financial representatives, attorneys, brokers and bankers are at crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.