Download or read book Google AdWords for Beginners. The Definitive Guide to PPC Advertising. written by John Scaglia and published by . This book was released on 2019-11-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you always wondered how companies make constant big sales? Do you know ads can generate income for your business? Passive income is a function of knowing exactly what to do to earn and tweaking it to work for you almost constantly as if on a loop. Especially if you run a business or and you wish to earn more than what's coming to your pocket right now. But increased income in such spaces on the internet needs growth to be effective and what better way to grow your customer base than with ads? This book offers expert insights on ads specifically Google Adwords using PPC -Pay Per Click- marketing and also YouTube ads, so as to expand your business and brand, increase sales and ultimately, lead to creating a passive source of income for you. Within this book, you'll find insights on: a) Starting: detailed explanations as to how ads work on the two platforms in view; the various types of ads, how to create and develop your account. b) Settings: what to do to make sure your account tells the two platforms how you want your ads to be run and the parameters you want to set in place. c) Optimisation: how to use your accounts to drive your ads to achieve success, what to do when things aren't going as planned and how to reach the right audience. There are other delicious tricks and hacks that guarantee substantial conversions and sales as well as how to stay afloat, above your competition. Furthermore, these are not to be missed in the book; the free tools that enable the above to function effectively for your website, provide an adequate number of CTRs -Click Through Rates- and your money's worth for clicks. Come and learn new ways to earn more and expand. Place an order now!