Handbook on Research in Relationship Marketing
Author | : Robert M. Morgan |
Publisher | : Edward Elgar Publishing |
Total Pages | : 353 |
Release | : 2015-01-30 |
ISBN-10 | : 9781783478637 |
ISBN-13 | : 1783478632 |
Rating | : 4/5 (632 Downloads) |
Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan
Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a