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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
Language: en
Pages: 649
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2020-05-26 - Publisher: Harvard Business Press

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Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth an
HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Language: en
Pages: 217
Authors: Harvard Business Review
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Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
HBR's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR's 10 Must Reads)
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on
HBR's 10 Must Reads for Executives 8-Volume Collection
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Authors: Harvard Business Review
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Type: BOOK - Published: 2021-08-17 - Publisher: Harvard Business Press

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You want the most important ideas for executives all in one place. Now you can have them—in a set of HBR's 10 Must Reads, available as an 8-volume paperback b
HBR's 10 Must Reads Ultimate Boxed Set (14 Books)
Language: en
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Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2017-08-15 - Publisher: Harvard Business Press

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Essential reading selected from the pages of Harvard Business Review You want the most important ideas on management all in one place. Now you can have them—i