Book of Donmon Teith

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in on

This volume presents a comprehensive statement in defense of the doctrine known as classical, hedonistic utilitarianism. It is presented as a viable alternative

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concer

The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later,

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific deve