Download or read book Ikigai In Business written by KB Rao and published by BFC Publications. This book was released on 2024-02-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a fact that as high as >55% of the oldest operating global companies exist in Japan. Germany and the UK are at the number 2 spot with each sharing about 10.5%. While Europe contributes 22%, the balance of the 2% is from China. Why Japan's share is high? Japanese companies can survive for so long because they are small, mostly family-run and because they focus on a central belief or credo that is not tied solely to making a profit. A lot of other local factors also hold the key to the success. The author has tried (for this, he undertook a preliminary course to learn the Japanese language - 日本語 i.e. NIHINGO) to extend these to the business environment. This book is the net outcome of such learning and his large professional experience in India and abroad. Ikigai is a Japanese philosophy dating back three millennia and translates as a ‘reason for being’. It helps people get clarity on the purpose in life, leading to well-being and satisfaction. As companies begin to emerge from the Coronavirus lockdown and rebuild more resilient, sustainable businesses, this book deals with how to use Ikigai principles to clarify and realign the purpose of business towards people, the planet and profit (the 3 Ps).