Download or read book Intentional Event Design Our Professional Opportunity written by Tahira Endean and published by Createspace Independent Publishing Platform. This book was released on 2017-10-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our role as event professionals is to create experiences steeped in trust, where our audiences feel their participation in our event was the best use of their time and financial investment and our stakeholders see the value from investing in worthwhile events. This requires our event designs to bring out the best in human nature by making intentional decisions based on the knowledge available about our participants and their needs. Deeply understanding how human beings respond in live event environments is our new currency. The seven intentions include developing stronger event processes, understanding how to make the most of the available technology and data including digital marketing, designing to optimize the experience through immersive, brain-friendly design, and creating sustainable, wellness-driven events. At the end of this book, any event professional will have a deep range of new ideas and applicable tools to drive stronger, measurable results.