Related Books
Language: en
Pages: 747
Pages: 747
Type: BOOK - Published: 2013-08-28 - Publisher: Pearson Higher Education AU
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia�
Language: en
Pages: 656
Pages: 656
Type: BOOK - Published: 1999 - Publisher:
Language: en
Pages: 748
Pages: 748
Type: BOOK - Published: 2004 - Publisher: Pearson Education
Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific
Language: en
Pages: 720
Pages: 720
Type: BOOK - Published: 2014 - Publisher:
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia�
Language: en
Pages: 644
Pages: 644
Type: BOOK - Published: 2008-09-24 - Publisher: John Wiley & Sons
International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audie