Book of Donmon Teith

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international co

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exc

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi