Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.