Download or read book Legends in Marketing: Philip Kotler written by Jagdish N. Sheth and published by SAGE Publications Pvt. Limited. This book was released on 2012-02-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.