Download or read book Let Their Mouseclicks Do the Walking written by Michael R. Solomon and published by Pearson Education. This book was released on 2010-09-29 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....