Download or read book Leveraging Effective Brand Engagement Strategies written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leveraging Effective Brand Engagement Strategies provides an authoritative, insiders perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring marketing executives from some of the top companies in the nation, this book analyzes how differentiation, strategic messaging, customer relevancy, and personal connections can influence a companys image and reputation. From improved employee morale to increased word-of-mouth support, the authors highlight the numerous benefits of an effective engagement strategy while demonstrating how to make these initiatives a companywide effort. Additionally, the experts address important factors such as simplicity, transparency, and consistency in communications along with the biggest challenges they face when driving brand engagement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on creating a brand engagement strategy that portrays the companys personality, differentiates from the competition, and positions the organization for long-term success.