Download or read book Literature review on factors influencing millenial behavior written by Mourine Atsien and published by GRIN Verlag. This book was released on 2023-02-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2022 in the subject Didactics - Social Studies/ Civics, grade: A, University of Nairobi, language: English, abstract: This literature review explores existing knowledge on promotion strategies in the B2C market of Trulifi’s product among Dutch millennials. The researcher used keywords such as influencing millennials’ intention to cyber security products, millennials’ awareness towards cyber security, millennials' perception towards cyber security products, and motivating millennials to engage with cyber security behavior in searching appropriate literature. The literature helped the researcher identify the knowledge gaps the study should fulfill. Therefore, the literature review chapter discusses the key factors influencing millennials (24-41) in the Netherlands to purchase Trulifi products.