Making Innovation Pay
Author | : Bruce Berman |
Publisher | : John Wiley & Sons |
Total Pages | : 226 |
Release | : 2006-06-12 |
ISBN-10 | : 9780471792840 |
ISBN-13 | : 0471792845 |
Rating | : 4/5 (845 Downloads) |
Download or read book Making Innovation Pay written by Bruce Berman and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.